Oxypu Social media
Project Niché
social media post
Client
Oxypu
Date
Project Type
Graphics design
Project overview
Social Media Graphics & Video Editing for Oxypu
At Oxypu, I was responsible for creating graphics and editing videos for social media. My goal was to simplify Oxypu’s AI solutions through clean, engaging visuals that matched the brand’s identity. I designed posts like feature highlights, testimonials, and carousels, and edited videos including CEO clips and product explainers. This helped improve the brand’s online presence and made complex content easier for the audience to understand.
Concept and approach
The direction
The concept was to translate Oxypu’s complex AI offerings into simple, relatable, and visually appealing content for social media. The aim was to humanize the brand, educate the audience, and drive engagement through design. Approach Visual Consistency: Developed a clean, modern design system using Oxypu’s brand colors, fonts, and layout rules for all posts. Content Simplicity: Focused on simplifying technical terms through iconography, bold headlines, and minimal layouts. Engagement-Driven: Designed carousels, testimonials, and video snippets to encourage swipes, shares, and saves. Video Editing: Edited short videos using dynamic transitions, on-screen text, and optimized formats for each platform.
Conclusion and findings
FInishing up
The project successfully elevated Oxypu’s social media presence by making its AI solutions more accessible and visually engaging. The consistent use of branded graphics and short-form videos improved the clarity of messaging and helped establish a more professional, trustworthy image.
